Meet motorcycle enthusiasts and potential new customers
MP 19 Motorcycle Show will be held at Messukeskus, Helsinki, from 1 to 3 February 2019. Last time, the event had 59,000 visitors.
The largest motorcycle show in the Nordic countries is an excellent way to reach both current and prospective motorcycle enthusiasts. The event attracts visitors also from afar; nearly 70% of visitors come from outside the Helsinki metropolitan area. Every year, we try to reach new, potential motorcyclists, particularly among the young. Last time, 20% of visitors to the MP show were first-timers.
Visitors to the MP show are enthusiastic about motorcycling and have a lot of purchasing power. 68% of visitors are considering buying a motorcycle or a moped over the next three years. 76% of visitors are male, and the average age of visitors is 38 years. 55% of visitors ride, 18% are considering starting, and 18% attend the show with a friend or a family member who is keen on motorcycles. The average time spent at the show is 3.5 hours
The event presents
- Motorcycles, mopeds, scooters, all-terrain vehicles, microcars, tricars
- Riding gear
- Spare parts
- Accessories and supplies
- Publications and associations
- Motorcycle tourism
- Other industry products and services
The largest indoor test ride track in Europe
We are continuously developing the thematic areas and programme of the MP show. We want to offer more experiences to visitors and better business opportunities to exhibitors. In 2016 and 2017, we built a paved test ride track inside the exhibition hall. The largest indoor test ride track in Europe received a lot of positive feedback from visitors and exhibitors, and we will re-build it for the 2018 show.